The Secret to Getting the Most Out of AI? A Great EA Who Knows How to Use It.
- Nicky Finlay
- Jul 3
- 2 min read
A really common question in the Freelance/ Virtual Executive Assistant arena at the moment is:
“Aren’t tools like ChatGPT doing what you do now?
The answer?
Sure, AI can do a lot, however, it doesn’t think like a human, and it certainly doesn’t have your back like I do.
The truth is that AI is great at completing tasks, it takes emotional intelligence, experience, and context to manage outcomes.
I’m not “competing” with AI, but I do use it daily to support my clients faster, smarter, and more effectively, saving them time and money.

Here’s how I save hours each week for the busy execs I work with, while still adding the human touch that matters:
1. Writing With Your Voice (Not Just a Good Guess)
AI can draft a decent email, but it won’t know when to soften the language or be more direct.
I use AI for speed, but I bring the tone, timing, and nuance that only someone who knows you and your audience can provide.
2. Summarising Meetings With Context and Care
Yes, I use AI to process transcripts, although I filter it for what actually matters to you:
➡️ Who needs to follow up
➡️ What wasn’t said, but should be noted
➡️ How to move forward clearly
You get clear, human-readable recaps with action steps and nothing lost between the lines.
3. Travel Planning That Actually Works for You
AI gives options, but I deliver solutions.
I remember your preferences, flag that your investor doesn’t like red-eye flights, and make sure there’s time to recharge in between meetings.
That personal touch recognises that you’re not just a calendar slot, you’re a person with needs, priorities, and a pace to protect.
4. Turning Chaos Into Clarity
Whether it’s a messy voice note or a half-formed idea, I use AI to help turn thoughts into strategy, but it’s my knowledge of how you think that shapes the final product.
You stay focused on big ideas. I turn them into reality.
5. Automating Admin, Not Replacing Judgment
AI helps me set up automations, workflows, and templates, but it’s my judgment that ensures nothing falls through the cracks, and my presence that keeps you calm, organised, and ahead of the game.
Why This Matters
AI is powerful, but your time, reputation, and energy are too important to leave to automation alone.
When you work with me, you get:
✔️ The speed and efficiency of AI
✔️ The intuition and strategy of a trusted EA
✔️ A partner who has your back, not just your inbox
Because at the end of the day, AI can’t read the room, protect your peace, or remind you to text your wife before that investor dinner, I can and I do!
Want support that blends cutting-edge tech with human understanding?
Let’s talk.
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